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The Professional Master’s Degree in Website Management Engineering of TECH prioritizes the relevance of e-commerce in today’s business

The way business is done has changed significantly; technology today offers the possibility of reaching many potential customers and getting them to complete a purchase without having to exchange e-mails or texts during the sales process. The Professional Master’s Degree in Website Management Engineering of TECH was created to supply a guide about how to develop e-commerce as it is one of the most effective forms of online sales. 

In addition to the above, e-commerce can be defined as a page where people can register, compare various products, and express preferences, so the application can suggest what to buy, also keeps informed of the status of the order, and has an automated after-sales service and offers many ways of payment, offline or online, following all legal and security requirements. In summary, an e-commerce webpage uses programming and web design to create usability conditions that go with the client throughout the entire sales and post-sales process.

Considering the earlier point, it is necessary to make a series of decisions to develop an e-commerce site that works properly and supplies excellent usability results, these are the things that must be taken into account:

  • The server to use to host the website.
  • Which domain is the proper to buy.
  • Figure out the store using a CMS like Prestashop, Magneto, or OsCommerce, or if is needed to create an online store from scratch.
  • Set the list of products and decide if it is going to be connected to the database of the physical or offline store.
  • Review to use specific e-commerce software to manage both stores.
  • Decide the design of the store, or if determine if is better to buy a template. 

Professional Master’s Degree in Website Management Engineering

TECH Technological University created this program with the goal to offer growth professionally and the necessary skills to manage web page programming since the current context is dominated by the digital environment where websites are a fundamental part of the business ecosystem in which it is essential to have an Internet presence to get successful results. In other words, the tasks that were carried out analogically and offline today it takes place in the digital world.

In addition to the above, it has become essential to have a presence in this area to be able to carry out all kinds of procedures, promotions, and sales. Having this in mind, the institution considered it important to train experts to handle efficient and competitive web management, by offering the tools and content prepared by the best experts in the field related to the administration of web pages that will transform them into valuable elements in this professional area and for the companies. 

The program deeps in each module about relevant topics such as ethical and legal aspects of the web, UX Writing, copywriting, web application development methodologies, layout, Feature Driven Development, e-commerce creation and administration, Content Management System, web programming languages like CSS, HTML and JavaScript, on the other hand, engineering and website architecture, web content managers, website security systems, website marketing, growth hacking, user interface design and programming.

Re-Learning method

The Professional Master’s Degree in Website Management Engineering of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule. 

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.

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