Recent reports indicate scammers are impersonating New Capital Link to defraud investors. Here’s what you need to know to protect your investments and identify genuine communications.
The Growing Problem of Investment Firm Impersonation
New Capital Link has earned its position as a multi award-winning alternative investment introducer in the UK financial landscape. Our success in connecting qualified investors with exclusive opportunities has unfortunately made us a target for fraudsters.
These scammers create fake investment schemes using our name and branding to lend credibility to their fraudulent operations.
“We’ve seen a significant increase in scam attempts using our company name over the past six months,” says Rachel Buscall, CEO of New Capital Link. “These criminals are exploiting our reputation to target investors, and we’re taking active measures to combat this threat.”
How to Distinguish Between Legitimate New Capital Link and Scammers
Understanding the differences between genuine communications and fraudulent ones is essential for protecting yourself from investment scams.
Official New Capital Link Business Practices
When working with New Capital Link, you can expect:
- We only work with qualified investors who approach us directly or through referrals
- We provide comprehensive documentation for all investment opportunities
- We encourage investors to conduct independent due diligence
- We have a physical office at 23 Berkeley Square, Mayfair, Leeds
- We maintain transparent communication throughout the investment process
- We never pressure clients into making quick decisions
Warning Signs of a Potential New Capital Link Scam
Be cautious if you encounter:
- Unsolicited emails, calls, or social media messages about investment opportunities
- Pressure to make immediate decisions about investments
- Requests for payment to unusual accounts or via cryptocurrency
- Offers of “guaranteed” returns or risk-free investments
- Communication from email addresses not ending in @newcapitallink.co.uk
- Websites with URLs that differ from newcapitallink.co.uk
Case Studies: Real Examples of New Capital Link Impersonation
Our security team has documented several scam operations using our company name:
Case 1: The Fake Investment Seminar
In January 2025, scammers set up online investment seminars claiming to represent New Capital Link. They used stolen branding materials and created convincing presentations about property bond opportunities. Attendees were pressured to make immediate investments to “secure their spot” in limited-availability projects.
Case 2: The Clone Website Operation
Our cybersecurity team identified a sophisticated website that mimicked our official site almost perfectly. The scammers had changed just one character in the URL and were using it to collect personal and financial information from investors who thought they were dealing with the real New Capital Link.
Case 3: The Social Media Impersonator
Multiple fake social media profiles were created using variations of the New Capital Link name. These accounts approached users with “exclusive” investment opportunities, claiming to offer special access to New Capital Link’s portfolio of alternative investments.
We’ve reported all these incidents to the Financial Conduct Authority (FCA) and are working closely with authorities to shut down these fraudulent operations. For more information on emerging scam techniques, read our detailed guide on how to spot and avoid the latest investment scam trends in 2025.
The Impact of Investment Scams
Investment scams cause financial and emotional damage to victims. Many people lose significant sums of money, and the psychological impact of being defrauded can be devastating.
For investment firms like New Capital Link, these scams damage trust and reputation in the market, making it more difficult for legitimate companies to connect with investors.
“The financial impact of these scams extends beyond the immediate victims,” explains Buscall. “They create a climate of distrust that harms the entire alternative investment sector and prevents people from accessing legitimate opportunities.”
Step-by-Step Verification Guide for New Capital Link Communications
If you’re approached by someone claiming to represent New Capital Link, follow these verification steps:
1. Check the Contact Details
Legitimate New Capital Link contact information:
- Website: newcapitallink.co.uk (no variations)
- Email: All staff emails end with @newcapitallink.co.uk
- Phone: 0207 769 96888
- Office: 23 Berkeley Square, Mayfair, London
2. Verify Representatives
All authentic New Capital Link team members are featured on our website. If someone claims to work for us but isn’t listed on our team page, be suspicious.
3. Independently Contact the Company
If you receive communication claiming to be from New Capital Link, don’t respond directly. Instead, contact our office through the official phone number or email address listed on our website.
4. Understand Our Process
New Capital Link follows a specific process for all investment introductions, which includes thorough documentation, transparent fee structures, and clear timelines. Any deviation from this process should raise concerns.
5. Report Suspicious Activity
If you encounter a potential New Capital Link scam, report it to our security team via our official contact channels and to the relevant authorities.
For more detailed guidance, visit our comprehensive resource page on protecting yourself from New Capital Link scammers.
What to Do If You’ve Been Targeted
If you believe you’ve encountered someone impersonating New Capital Link:
- Break off all communication immediately
- Save all evidence (emails, messages, call records)
- Contact New Capital Link directly via our official channels
- Report the incident to Action Fraud (the UK’s national fraud reporting centre)
- Notify your bank if you’ve shared any financial information
Quick action can sometimes prevent financial loss or help authorities track down the perpetrators.
The Real New Capital Link: Excellence in Alternative Investments
New Capital Link has established itself as a leader in the alternative investment space, connecting qualified investors with carefully selected opportunities in property bonds, ESG investments, and social housing projects. Our award-winning service reflects our commitment to integrity and client satisfaction.
We specialize in providing access to alternative investment opportunities that offer competitive returns while maintaining appropriate risk management. Our clients benefit from our extensive network of developers and investment providers, built over years of operating in the UK financial market.
Staying Protected in the Digital Investment Landscape
As investment activities increasingly move online, the risk of encountering sophisticated scams rises. Staying vigilant and verifying all investment communications has become essential for investors.
New Capital Link is committed to maintaining the highest standards of security and transparency in all our client interactions. We continue to invest in cybersecurity measures and educational resources to protect our clients and our reputation from fraudulent activities.
For qualified investors seeking legitimate alternative investment opportunities, we invite you to contact us through our official channels for a consultation.
Remember: verification is your best protection against investment fraud. Always confirm you’re dealing with the authentic New Capital Link before discussing investments or sharing personal information.
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