Magento 2 is one of the leading eCommerce website development platforms in the world. With immense space for customisation and advanced features, it is the one-stop solution for website development. With web developers India, you can get a perfect strategy and approach for adequate optimisation of a web store.
An eCommerce business is not limited to making your digital store. If a website is not optimised for search engines and user needs, it is not worth having an online presence. With proper optimisation, you can reach a wider audience and gain larger revenue.
Process for optimising the Magneto store
Even though Magento 2 is a very powerful platform, you won’t achieve good Seo rankings from it if you use its default settings. You need to place yourself in a position to succeed by following all the practices for Magento 2.
Here is how you can optimise the Magneto web store and make it user-friendly:
Analyse code
It is a first step to speed up an eCommerce store as the quality of code is a great way to make it lightweight. It is important to take a detailed view of a website and manage optimisation based on website performance. With a proper code audit, you can get a clear understanding of performance issues and change them for the better.
Remove unnecessary extensions
For proper optimisation of a Magento website, you need to analyse all the extensions installed every now and then. Extensions are used for increasing flexibility on the platform and adding extra features. Extensions can be outdated when they come with great features, causing performance issues. Testing performance at each step as you turn each extension on and off is one method to check load speed.
CDN setup
The content delivery network is also one of the crucial factors you should consider to make your website optimised for speed. CDN is worth your consideration and has a beneficial impact on Magento 2 as the eStore loads all static material from the website server. Website speed increases as a result of quicker content delivery. It eliminates the reliance on third-party plugins because the Magento versions come with native support for CDN.
Server configuration
Server configuration is complex but important for managing website speed at all times. To ensure a quality user experience, you need to work on server configuration. There are many factors like hosting provider, latency, VPS, etc. that should be taken into consideration for server configuration. MySQL query cache is also necessary as many servers have query cache disabled and it can slow down the website.
Optimise content and images
The qualities of the content and media significantly have an impact on how quickly a website loads. The best way to go with the image and other media optimization and removing outdated material to speed up Magento 2 website. If there are fewer visual elements to load, the browser will operate more quickly and give a quality user experience.
Minify JS and CSS
A website should load quickly and should have been SEO-optimised as ranking is what a business needs for growth in the digital space. Minifying JS and CSS is one method of enhancing Magento’s performance. It can be done by turning the toggle for the minified JavaScript files from the setting option in the admin panel. Magento can be made faster by configuring the domain so that subdomains receive an equal share of the load from JS and CSS files.
JavaScript bundling
To reduce the number of queries and increase responsiveness, the JavaScript bundling functionality combines all the files into a single file. As a result, the loading time is decreased and the wait for content to load on their screens is reduced. JS bundling is not needed with HTTP and making all JS files together makes a large file. It takes longer and reduces the speed of a Magento eCommerce platform.
SEO practices
Magento provides excellent SEO tools that can increase visibility in the digital space, including a robots.txt file, a sitemap.xml, numerous page redirect options, etc. Duplicate material from the faceted navigation, incorrect canonical tags, and a lack of blogging functionality are just a few of Magento’s SEO problems. You need to find them and work on them to find best practices for Magento optimization.
Enable caching
Caching is also a speed factor in a website. Magneto copies the page in the system memory and loads it for quick availability of website content. The Magento cache can sometimes be disabled by web developers or designers while they work on a website to ensure smooth operation. If they don’t enable it after they’re done, though, your consumers can notice a slow-loading website. Caching simplifies this process because it preloads the page’s content, saving the server from having to create the page from scratch and figure out how it should look.
Use the latest Magento version
Constant Magento updates are one of the first things you can do to increase the speed of your website. Magento releases updates on a regular basis that comes with numerous new features, bug fixes, and certainly speed increases. You should work on this to optimise your Magento store to guarantee that your website operates quickly and efficiently.
Use lightweight themes
Websites have widgets and custom blocks to give a visually appealing experience to users. However, if a platform uses a heavy theme, it can affect the performance of the eCommerce website. It will take longer to load and can cause slowdowns. It will increase inconvenience for users and can result in cart abandonments. You should choose a theme after thorough research and ensuring it loads very quickly to give the best experience.
Optimise your Magento website for a better user experience
It is not easy to optimise Magento website speed. It needs techniques and the correct approach to get excellent results. Sometimes using the most recent version of Magento, removing JS bundling, and image optimisation won’t produce the desired outcome. You need to research and find loopholes to make it perform better.
The reason why it’s sometimes advised to put your Magento 2 website in the hands of experts is because they will improve its speed. A Magento integration agency can help in this and you can get more traffic and convert them for greater revenue generation.