Website Promotion in Search Engines: 7 Stages of Work

Search engine optimization of a website is a complex technical process consisting of several stages. All work must be periodically repeated, because the requirements of search engines are constantly changing and sometimes new ones appear.

Each stage is responsible for its part of the promotion work. If you briefly talk about each of them, you get the following.

Goals and stages of search promotion

The goal is to improve positions for targeted queries in the leading search engines of the Russian Internet, increase targeted traffic and the number of conversions (calls, sales, requests).

SEO optimization tasks:

• get the visibility of the site in search engines by the maximum number of requests;
• prepare the site for the requirements of search engines (correct presentation of pages in the search);
• create and optimize pages for promoted queries.

1. Technical audit and site analysis

Before the start of any work on promotion, an SEO website audit is carried out. This is a thorough analysis of the site to identify problems that hinder promotion, and the choice of ways to eliminate them. At this stage, statistical and actual indicators of the site are collected: the age of the site, the number of clicks from search engines, behavioral metrics, the number of pages, and so on.

2. Comparative analysis of the competitive environment

We study competitors who are successfully advancing on your topic in the search. We compare the logic of sites, structure, content, assortment, the presence of selling elements.

3. Technical refinement of the site for SEO requirements

At this stage, we adjust the work and interaction of the site with search engines.

Technical improvements are carried out by top web design company to ensure that search engine robots correctly index all pages of the site. Without high-quality technical optimization, you cannot count on high places in search results for highly competitive queries.

The list of mandatory technical work that needs to be done at this stage:

verification and elimination of hosting problems and code optimization;

setting up redirects and status codes;

compiling and updating the robots.txt file;

internal adjustments of the site pages;

setting page URLs;

elimination of duplicate pages and affiliates;

compiling metadata for promoted pages;

title, description, keywords optimization.

4. Optimization of the content of the site and the structure of the main sections

Content optimization is associated with its writing and editing. You need to try to make the content of the site interesting for both ordinary users and search robots. For this:

we write materials useful for the client;

we optimize the content of texts to make it easier for search robots to search for information;

we compose and place texts on the landing pages of the site;

we optimize the images necessary for SEO (optional and depends on the current requirements of search engines).

5. Optimization of commercial and behavioral factors

We identify factors that can affect user behavior (time on the page, sending an application, browsing depth), and make recommendations. After approval, we implement it on the site.

6. Implementation of the strategy

The most important point. Before that, we were just getting ready to do something and changed the site a bit. At this stage, everything that is written above is being implemented.

7. Analysis of statistics and subsequent adjustment of the strategy

In order to understand the impact of the work done, ongoing analysis is carried out. We build it on data from Google Metrics, Google Webmaster, Google Analytics, and Search Console.